Large images slow your website. Optimise for the web and cut page load times 50%+. Convert to WebP, compress JPG/PNG, and deliver faster pages that rank higher in Google.
Why Image Optimisation Matters
Google ranking factor: Page speed directly affects search rankings. Core Web Vitals (LCP) measures how fast your largest image loads.
User retention: 53% of mobile users abandon sites taking longer than 3 seconds. Unoptimised images are usually the biggest cause.
Bandwidth costs: Smaller images reduce hosting and CDN costs for high-traffic sites.
Best Formats for Web
| Format | Savings vs JPG | Best For | Browser Support |
|---|---|---|---|
| WebP | 25-35% smaller | All web images | All modern |
| AVIF | 50% smaller | Maximum compression | Chrome, Firefox, Safari, Edge |
| JPG | Baseline | Photos (fallback) | Universal |
| SVG | Tiny files | Logos, icons | All modern |
Convert now: JPG to WebP · PNG to WebP · PNG to JPG · PNG to SVG
How to Optimise
1. Upload website images — Batch upload supported
2. Select WebP output — Or your preferred web format
3. Quality 80-85 — 70-80% size reduction, no visible quality loss
4. Download — Replace originals on your site
Also: Resize to display dimensions, use lazy loading, serve responsive images.
Frequently Asked Questions
Best image format for websites in 2026?
WebP — supported by all modern browsers, 25-35% smaller than JPG. For max compression, AVIF. For logos/icons, SVG.
How much can I reduce website image sizes?
Typically 50-80%. A 2 MB JPG converts to ~400-600 KB as WebP at quality 80.
Will compressed images look bad on retina?
No. WebP/JPG at quality 80-85 look sharp on retina displays. Read more: Image Formats Explained.
Related Tools
JPG to WebP — Photos to modern format
PNG to WebP — Graphics to web format
Compress Images — General compression
Image Converter — All conversions